No matter whose mobile research is making headlines, the numbers tell a consistent story of a smartphone-led, connected way of life in which “always-on” is—or will be—a given for both consumers and businesses.
Another given: A customer-experience strategy without mobile is no strategy at all. As we head into a 5G world, early-adopter brands from all walks of industry are furthering the conversation by experimenting with technologies that differentiate the experiences they create.
Without a doubt, the possibilities are astounding—as our special monthly series on mobile bears out—and they’re paving the way for others not yet foreseen.
Here’s How Emerging Technologies Are Redefining Mobile
Emerging technologies are amazing in their own right. Taken one step further, their potential to breathe new life into the mobile space is huge, possibly leading to the point where, experts say, consumers might not even need a screen at all to interact with their devices.
Assisted By AI, Mobile Search Is Finding Its Voice
Now that text-based mobile search has reached adulthood—it officially surpassed desktop nearly three years ago—we’re experiencing yet another watershed moment for mobile search, accelerated by artificial intelligence technologies, such as deep learning and natural language processing.
Inside Sprint’s Digital Transformation Journey
“For us, transformation has meant spending some money to have a longer-term, better customer experience,” says Sprint CDO Rob Roy. More specifically, that has entailed changes and investment in five areas.
15 Mind-Blowing Stats About Mobile
Much has changed since cell-phone inventor Martin Cooper placed the first mobile call in 1973.
5 Brands That Have Mastered The Mobile Experience
Mobile consumption numbers are only going to go up, making it imperative for brands to get the experience right.
Mobile Revenues Hit Record High This Holiday Season
Mobile also accounted for 52% of traffic to retail websites during the holidays, according to Adobe Digital Insights
T-Mobile’s Digital Transformation Carried By Customer Obsession (Video)
How customers feel about their interactions with the telecom giant is the primary metric for its success, said Nick Drake, EVP of marketing and experience.
The Future Of Commerce Is Mobile
M-commerce has had a huge impact on shopper habits in the last few years, and it’s not slowing down.
5 Companies That Took Web Experience To The Next Level
First impressions are said to be the most lasting. In a digital world, they often begin when a consumer lands on a company’s website. And if that experience is superb, it can lead to a multitude of subsequent, long-lasting engagements.